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The benefits that are available from a partnership with Land Rover 4x4 in Schools range from brand awareness resulting from the mass-media coverage that the challenge generates, to direct engagement with both students and teachers within the competing schools, not to mention their friends and families.

Main Attributes and Benefits of the Program:

• Corporate social responsibility (CSR)
• Media coverage and PR
• A very positive community-driven campaign opportunity
• Community relations
• Valuing future generations
• Commitment to education and local communities
• A very positive, powerful and, most importantly, clean product association
• Providing millions of children with the opportunity to learn multiple educational and business skills
• 13 year age demographic spread from 11 to 19 with 36% female participants
• STEM engagement and enhancement activity with Industry links
• Lesson plans sit Land Rover 4x4 in Schools within the curriculum (including, G.S.C.E’s, A-Levels and the 14-19 Diploma), or as an extracurricular activity
• Oxford, Cambridge & RSA Examinations  (OCR) and the Assessment and Qualifications Alliance (AQA) recognition
• Direct face-to-face marketing and advertising opportunity to students at their most influential age
• Direct face-to-face marketing and advertising opportunity to parents and teachers through the competing children
• Related press release and partnership story created within the UK
• Significant growth of the program over the past three years and expected growth over the coming three years, both in the UK and Internationally
• Awareness levels of thousands, spanning gender, race, age, communities, countries and continents
• Networking opportunities within industry and education
• Active seat on the Land Rover 4x4 in Schools UK Industry Advisory Group
• Investigate a possible link with the Land Rover 4x4 in Schools Apprentice Class within business